The Infected Press Tour
There'd be no 28 Years Later if it weren't for the infected, so we'll run a PR campaign where our bloody, rage-fueled monsters appear on popular interview shows like Hot Ones and Wired's Autocomplete Interviews.
BRIEF
Create a headline worthy digital campaign to generate buzz around 28 Years Later before its release.
Press junket
They'll start the tour with traditional press junket interviews, and we'll clip them for social media.
The infected will take on some of the most popular interview shows on the internet.
Personalities like Sean Evans and Jimmy Fallon will meet face to face with our monstrosities.
And they'll even appear in entertainment magazines.
Don't forget to check for bites!
