The Milk Helmet

Eating a footlong cookie ain't easy–get ready for the milk helmet.

BRIEF

Drive buzz around the new subway footlong cookie and break the internet.

PARTNER

Cedar Covington

Billboards placed about (a-boot) Canadian metropolises will offer some warmth and encouragement on the everyday commute.

Activations at Timmies everywhere will give the world an espresso shot of Canadian pride.

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